Resume
Conferences
2025
MMU Market Transformations seminar
Summary of PhD research rationale and results
2025
MMU Doctoral Students' Conference
Summary of PhD results
2023
MMU Business and Law Doctoral Symposium
PhD methods and initial analysis of results
2022
14th Annual Manchester Met PGR Conference
'Promoting physical exercise using social marketing campaigns: a case for organisation-public relationship (OPR)'
Education
2018 - 2025
Manchester Metropolitan University
Doctor of Philosophy
'To what extent do organisation-public relationships (OPRs) affect behaviour change in social marketing campaigns promoting physical exercise?'
2014 - 2017
Manchester Metropolitan University
Master's Degree in Public Relations and Media Management
Distinction.
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Modules on eCRM (Customer Relationship Management) and leadership and management.
Distinction for dissertation on relationship management and attitude change in public sector organisations.
2020
National Council for Training of Journalists
Diploma in Journalism
Gold standard.
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Included Essential Journalism, Essential Media Law and Regulation, Essential Journalism Ethics and Regulation, Public Affairs for Journalists, Video Journalism for Online, PR and Communications for Journalists, Media Law Court Reporting,
Skills & Expertise
- Dr Howard Dobson has more than 25 years of experience in public sector communications, managing strategic campaigns for the NHS, local government and government departments